AEM Cloud is now Cord Tools!

Carie Armstrong • Apr 27, 2021

The AEM Cloud brand is now Cord Tools! For many years, AEM Cloud has been one of Hoodoo Digital’s foundational technological innovations surrounding Adobe Experience Manager, born out of the idea that AEM management could be done easier and quicker. Kem Elbrader, said, “While AEM Cloud has filled its initial purpose, we felt the need to take it in a new direction and make it a completely stand-alone offering from Hoodoo Digital. We are certain that Cord Tools will offer organizations a better set of tools to help them manage all the different kinds of DevOps needs that there are for Adobe Experience Manager.”


Cord Tools will not live under the Hoodoo Digital umbrella as one of our competitive Adobe Experience Cloud implementation offerings. Cord Tools is a resource for all individuals and organizations to make AEM development better. It is composed of 5 distinct capabilities: Cord Dev, Cord Pipes, Cord Review, Cord Ops, and Cord Edge. Let’s look at what each of these capabilities has to offer. 


  • Cord Dev - One command gets a team of developers set up with the same Experience Manager environment details, removing unnecessary frustration and saving a team hours of work.
  • Cord Pipes - Incorporates a modern continuous integration pipeline built specifically for Experience Manager. The aim of which is to save time while providing confidence that code deployments won’t break the website. 
  • Cord Review - Introduces on-demand preview environments that allow stakeholders to validate and approve work on individual features.
  • Cord Ops - Continuously monitors a website with health checks and alerts, allowing the production environment to run stress-free.
  • Cord Edge - Makes it simple to globally distribute a website with a fully integrated Content Delivery Network (CDN).


Cord Tools is intended to accelerate the adoption of AEM as a Cloud Service, and will support those who are users of Adobe Managed Services or chose a self hosted option. As Joey Smith, Director of Client Enablement and DevOps Engineering, explained, “We want to help organizations adopt Adobe’s platform so that users can stay up to date with AEM’s latest code releases and updates, ensuring that they have the most secure solution. Cord Tools will help stakeholders review new development prior to launch more easily and validate that code deployments to Production will be seamless because of our continuous integration pipeline tools that integrate with Adobe’s Cloud Manager.”


Visit the new Cord Tools website (
http://cord.tools/) to sign up for a free self-service account or fill out the contact form to arrange a free demo to learn more.


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