The Power of Personalization with Adobe Experience Cloud

In this blog post from Adobe, they discuss Panera Bread’s success with omnichannel personalization. According to a recent study, as much as 72 percent of consumers lose trust in a brand when they don’t provide a personalized digital experience. With this in mind, Panera used enterprise applications in Adobe Experience Cloud to customize their customer experience, including utilizing Adobe Real-Time Customer Data Platform (RTCDP), which enhanced their customer strategy by capturing new data previously unavailable for targeted campaigns. The blog post discusses a particular personalization campaign that not only increased engagement, but also earned their customers’ loyalty - all by testing and optimizing different content and messages across various channels. 

At Hoodoo Digital, we have seen the power of Adobe Experience Cloud firsthand as we support our clients in their digital transformation journeys. Want to find out how we can help you achieve your business goals with cutting-edge technologies? Contact us today.