With various global needs it is critical for this organization to show deep understanding to its patrons by delivering timely, relevant, and valuable information.
This organization spans the globe and is well known for providing humanitarian services. There are many systems that manage various aspects of their organization and fill the needs of patrons with regional, cultural, and other diverse backgrounds. Hoodoo Digital was brought in to allow it all to run smoothly.
Customized Content
As a user visits the homepage, the content feed will display content based on role: Young Single Adult (male, 18-30) will see specific information about their particular age group and demographic. Authenticated users are presented
content based on their known role or position within the organization. The experience is delivered across the web and mobile with content and audience tagging.
Predicting Needs
We went beyond just customized content and worked on addressing future needs in the present. For example, when parents of children turning 12 next calendar year visit the current homepage, the system recognizes if they fit those segment criteria and displays unique tile and content behaviors in real-time, building deeper customer engagement and smooth experiences for their customers.
• Validate MSR and AEP data flows and governance
• Document and validate key personalization tools and architecture
• Identifying & surfacing valuable content by role and behavioral data
• Targeting individual audiences for a focused campaign
• Recognizing non-loyalty members and providing optimal paths to them
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Reporting on audience segments across channels
Ready to begin simplifying the complex and creating a strategy that takes your business to the next level? Start here, and breathe a little easier.
Rightpoint brings simplicity to the complexity of Adobe Experience Cloud implementations and complements it with outstanding experience design.
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