Global nonprofit gets personal with Adobe Experience Platform

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Consistently personalize experiences across all channels and environments

With various global needs it is critical for this organization to show deep understanding to its patrons by delivering timely, relevant, and valuable information.

The Project

This organization spans the globe and is well known for providing humanitarian services. There are many systems that manage various aspects of their organization and fill the needs of patrons with regional, cultural, and other diverse backgrounds. Hoodoo Digital was brought in to allow it all to run smoothly.

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Create and manage audiences
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Create, manage, and report on a unified customer profile across channels
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Deliver scalable journey orchestration, triggers, and reporting across channels
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Deliver automated recommendations based on segment needs and behaviors

"With a wide variety of criteria at our disposal, we are

able to create unique and personalized experiences

across the organization's various endeavors."


Jared Linares - Hoodoo Digital


Here's how Hoodoo did it:

Customized Content

Identify & surface valuable content based on role

As a user visits the homepage, the content feed will display content based on role: Young Single Adult (male, 18-30) will see specific information about their particular age group and demographic. Authenticated users are presented

content based on their known role or position within the organization. The experience is delivered across the web and mobile with content and audience tagging.

Predicting Needs

Display teaser features of content for a specific audience

We went beyond just customized content and worked on addressing future needs in the present. For example, when parents of children turning 12 next calendar year visit the current homepage, the system recognizes if they fit those segment criteria and displays unique tile and content behaviors in real-time, building deeper customer engagement and smooth experiences for their customers.


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Use cases for personalized content to target key audiences

• Validate MSR and AEP data flows and governance


• Document and validate key personalization tools and architecture


• Identifying & surfacing valuable content by role and behavioral data


• Targeting individual audiences for a focused campaign


• Recognizing non-loyalty members and providing optimal paths to them


 Reporting on audience segments across channels

Ready to be our next success story?

Meet the team that made it happen. Our global squad of over 70 experts is here to provide services that meet the unique needs of your business.

Meet the Team

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Ready to begin simplifying the complex and creating a strategy that takes your business to the next level? Start here, and breathe a little easier.

 

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