Recap: Adobe Report Shows Brand Integrity Matters

According to a new report from Adobe, taking a stand positively impacts consumer behavior. This integrity report explains how, if brands do not incorporate honesty and purpose into their strategy, they will miss out on many potential customers – especially in the current market. 

Integrity should not be performative; it must come from a genuine place in a brand’s values and mission. This means going beyond the bare minimum, making sure they don’t just talk the talk, but also walk the walk. Brands must understand that trust is earned, not given, in order to build a loyal customer base. 

This makes sense considering how difficult it is to recover from reputational damage, and how many of brand’s are already embodying and adopting integrity in their own businesses. 

As if there was any doubt that customers prefer brands with integrity, the report shows that “a brand's stance is important to 50 percent more consumers than those who say it’s unimportant,” and that nearly 94 percent of 15,000 respondents that considered purpose important also value honesty. 

It’s an interesting study, demonstrating the effect that transparency can have on your bottom line, which is why it is paramount that you develop the right strategy for your customer base. 



Our team of content strategists and UX/UI designers is well aware of this business trend, and has worked with a variety of companies to find the right missions for their brand and help them further promote that mission