This financial services company uses the various data it collects to understand what features and services a customer needs to use.
This company has products that are designed for people who don’t have a traditional bank account or who prefer to use alternative financial services. By implementing Adobe Experience Platform, the system data they gather allows them to understand customers' needs and automatically move them into targeted campaigns.
Automated Campaigns
By partnering with Adobe to implement the Adobe Experience Platform for this customer, we built a system that gathers the data they need to evaluate customer account balances. They can use this data to automatically move their customers into targeted campaigns that remind them to refill their account when the balance is low.
Building Better Experiences
By taking advantage of the data lake populated from various sources, the company can also create real-time customer data profiles (RTCDP) that allow the system to analyze and react to customer behaviors in real-time, building deeper customer engagement and more seamless experiences for their customers.
With various global needs it is critical for this organization to show deep understanding to its patrons by delivering timely, relevant, and valuable information.
Ready to begin simplifying the complex and creating a strategy that takes your business to the next level? Start here, and breathe a little easier.
Rightpoint brings simplicity to the complexity of Adobe Experience Cloud implementations and complements it with outstanding experience design.
Utah Office:
132 S State St
Salt Lake City, UT 84111
Mailing Address:
50 W Broadway Ste 333
PMB 27084
Salt Lake City, Utah 84101-2027