Specialized financial services company increases engagement with Adobe Experience Platform

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Increase customer engagement through

real-time communication


This financial services company uses the various data it collects to understand what features and services a customer needs to use.


The Project

This company has products that are designed for people who don’t have a traditional bank account or who prefer to use alternative financial services. By implementing Adobe Experience Platform, the system data they gather allows them to understand customers' needs and automatically move them into targeted campaigns.

1:1 communication and record updates
Personalization tools for message testing and delivery
Retargeting, suppression, and prospecting in paid media environments

"Automation is key to customer engagement. We helped bring their data sources together in a seamless way to make that happen."


Travis Melton - Hoodoo Digital


Here's how Hoodoo did it:

Automated Campaigns

Know the customers and target efficiently

By partnering with Adobe to implement the Adobe Experience Platform for this customer, we built a system that gathers the data they need to evaluate customer account balances. They can use this data to automatically move their customers into targeted campaigns that remind them to refill their account when the balance is low.


Building Better Experiences

Data-driven customer profiles that drive engagement

By taking advantage of the data lake populated from various sources, the company can also create real-time customer data profiles (RTCDP) that allow the system to analyze and react to customer behaviors in real-time, building deeper customer engagement and more seamless experiences for their customers.


Ready to be our next success story?

Learn how a global nonprofit got personal with Adobe Experience Platform

With various global needs it is critical for this organization to show deep understanding to its patrons by delivering timely, relevant, and valuable information.

Check out the case study

Let's start something amazing

Ready to begin simplifying the complex and creating a strategy that takes your business to the next level? Start here, and breathe a little easier.

 

Meet the team that made it happen. Our global squad of over 70 experts is here to provide services that meet the unique needs of your business.

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