Kyle Rosenlof

Kyle is an analytics architect for Hoodoo Digital. For the last few years, He has helped clients to develop sustainable measurement strategies, identify KPIs for their site(s), and add tracking to new pages and site features. 

He collaborates with clients to build Adobe Analytics strategies that measure business goals/objectives.

Kyle also develops strategic solutions for tracking new sites, microsites, and upcoming site features. 

He works tirelessly to identify and report on key performance indicators through custom dashboards and ad hoc report requests.

Specialties include:

• Translates business requirements into technical analytics specifications for implementing new tracking variables
• Validates tracking and identify bugs through manual QA efforts
• Creates and maintain SDR documents that outline custom site tracking in place
• Provide advice about A/B testing, including KPIs to measure test success and potential site optimizations

Kyle on Linkedin