Adobe’s New 2022 Technology Releases

Adobe recently announced six new capabilities they will be adding to some of their technology platforms this year. These enhancements focused heavily on eCommerce, and were designed to not only make our jobs easier, but to also evolve the digital presence of our clients’ brands. It’s not just about future-proofing your apps and websites; it’s about delivering the best personalized digital experiences to our end users. 

We are hopeful that these new capabilities will aid us in building more customization, gathering and analyzing new data across the entire customer journey, and integrating trendy new technologies - and best of all, Adobe is setting us up so that we can do it faster and more efficiently than ever before. 

These are the six new product announcements Adobe made in March of 2022.

1. Adobe Real-Time CDP Is Now Working With Target

If you already use Adobe’s Real-Time CDP, you know that it is designed to aggregate data from various sources to create customer profiles. Real-Time CDP is designed to help businesses enhance the value of their customer data by providing personalized customer experiences across all channels and devices in real-time. With upcoming capabilities, Real-Time CDP will offer instant personalization with Adobe Target. The engagement data can be collected and attached to a customer profile, assigned to an audience segment to then provide further personalization to people in that segment, and then delivered as customized content.

Additionally, Adobe is introducing B2B intelligence that produces revenue attribution through a new integration with Adobe Marketo Measure. And later this year, Adobe Real-Time CDP will be able to sync with Adobe Commerce to link shopping browsing and purchase history to other applications within the Adobe Experience Cloud. This way, brands can create detailed customer profiles that can be utilized to build personalized shopping experiences that not only drive sales, but also keep your customers coming back for more.

2. Adobe Sensei Will be Integrated with Adobe Commerce

In March of 2022, Adobe also announced new capabilities for Adobe Sensei, their premier artificial intelligence (AI) engine. Sensei was designed to empower brands to increase their efficiency and revenue by predicting sales opportunities with Adobe Real-Time CDP and giving insights into how campaigns perform across the entire customer journey with Customer Journey Analytics.

This year, Adobe Sensei will be integrated with Adobe Commerce to provide AI-driven product recommendations. Adobe Sensei will also allow brands to forecast and allocate marketing budgets with its unique and powerful Attribution AI. We are excited to see how this will help companies predict customer behavior and rapidly deliver relevant content and experiences on their websites or apps.

3. Adobe Experience Manager (AEM) Is Integrating with Workfront and Creative Cloud

Brands all over the world that rely on AEM to deliver unique, rich digital experiences to their customers will be excited to hear that AEM will now better facilitate collaboration at scale so they can deliver personalized content at a higher velocity.

Adobe is enhancing Adobe Experience Manager Assets and Adobe Experience Manager Assets Essentials integrations with Creative Cloud and Workfront to simplify processes to one, single workstream that can manage digital assets, thereby increasing team efficiency and eliminating duplicate efforts.

That’s not the only upcoming improvement to AEM; soon, brands will be able to utilize automation to repurpose content and assign these variations to dissimilar audience segments directly from the AEM platform. Alternatively, brands will also be able to export variations to Adobe Target.

4. Adobe Experience Cloud, Healthcare, and HIPAA for Improved Customer Experiences

Recently, Adobe announced Adobe Experience Cloud for Healthcare, which will allow healthcare brands to obtain health and behavioral insights, impacting member acquisition and retention. By bringing healthcare brands into the fold, Adobe is empowering these companies to deliver robust, personalized digital experiences to their consumers.

Adobe Real-Time Customer Data Platform (CDP) is expected to be HIPAA-ready in May 2022, marking a shift in healthcare companies’ ability to explore a more complete view of their audience. Later this year, we can expect Adobe Customer Journey Analytics and Adobe Journey Optimizer to be HIPAA-ready, as well, allowing healthcare providers to better analyze and utilize data to make informed decisions that will provide consumers with more secure, personalized experiences.

5. Integrating Adobe into the Metaverse

Thanks to Facebook, the “metaverse” has become a top buzzword in tech. More and more companies are brainstorming ways to integrate 3D design and augmented reality (AR) tools into their apps and websites so they don’t get left behind during this next evolution of digital experiences. Today, these experiences are built with Adobe’s 3D and immersive content creation tools, Substance 3D and Aero.

In 2022, Adobe plans to expand its 3D capabilities in Adobe’s Substance 3D Collection, transforming it into the only end-to-end solution for metaverse content creation and delivery. These 3D tools are already used extensively in the gaming industry, but soon, all of us can take advantage of its industry-leading technology, such as augmented reality shopping experiences (an exciting development for e-commerce brands). 

6. New Developer Tools

As Adobe and its solution partners pick up momentum in scaling Adobe Experience Cloud, Adobe is also providing developers with additional tools that grant them greater flexibility in building customized user experiences.

These developer tools include: 

• Adobe App Builder for commerce and Experience Manager
• New custom commerce capabilities
• Integrating Adobe PDF Services API with Workfront Fusion
• An Adobe PDF Services Connector for Microsoft Power Automate
• Source and Destination Software Development Kits (SDKs) 

These latest tools will help developers customize their applications for more unique experiences particular to each user.

These are the main new capabilities we anticipate receiving from Adobe’s products in the coming year, marking a new era of innovation for brands in every sector. 

If you are as excited about these capabilities as we are at Hoodoo, reach out to us so we can discuss how to implement them to your benefit.