The Golden Thread: Tying value to your assets from creation to delivery

Achieving DAM 2.0

Lumen had several problems with their assets: multiple unconnected asset repositories, siloed creative processes, and incomplete asset metadata. They needed a state-of-the-art, streamlined digital distribution center that allowed them to track the lifecycle of an asset from its conception all the way to when it was consumed by a user. The answer was a combination of tools that involved Adobe Workfront, Adobe Experience Manager Assets, and Adobe Analytics. By combining these solutions they were able to create a centralized digital asset management system that allowed them to track assets from beginning to end.

Having worked with Workfront, AEM, and Adobe Analytics for many years, Hoodoo was expertly positioned to assist Lumen in transforming their asset creation, storage, delivery, and tracking processes to accomplish their goals. Learn how your organization can do the same.