Jared Linares Completes Adobe Analytics Business Practitioner & Developer Certifications

There's always lots of good stuff happening at Hoodoo Digital. We are pleased to announce that Jared Linares has completed the Adobe Certified Expert exam for the Adobe Analytics Business Practitioner and Adobe Analytics Developer. These exams certify that he “has proven knowledge and experience to help clients optimize the value of their Adobe solution.”  Adobe provides exam guides that outline the things that they should be proficient with in order to pass the exam(s).

Adobe Analytics Business Practitioner Exam Guide

At a minimum, the candidate seeking to become certified has:

• Has 2 years’ experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses and in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports
• Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions)
• Understands how the technology works and understands a client’s implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint
• Has at least one year of Adobe Analytics hands-on experience
• Has a basic understanding of how digital analytics is filtering/structuring data
• Has an awareness of the integration of Adobe Analytics with other Adobe solutions

Familiarity with the following technologies and environments:

• Internet browser
• Microsoft Office (Excel and Powerpoint)
• Packet monitor
• FTP client
• Adobe Analytics Workspace
• Debugging tools relevant to Adobe Analytics (Adobe Debugger, Omnibug, Observepoint, Charles)
• Admin console (Report console and Experience Cloud console)
• Adobe Experience Platform Launch (high level)
• Single Page Applications
• Mobile services
• Adobe Experience Cloud (understand product profiles and user groups)
• Adobe Help Center

Adobe Analytics Developer

At a minimum, the candidate seeking certification should have and be able to: 

• Front end web development (e.g. JavaScript, CSS, HTML, jQuery Selector, basic RegEx)
• 1 - 2 years of experience deploying and configuring Adobe Analytics
• Ability to read and interpret a solution design document
• Familiarity with input/output methods (e.g. data feeds, data sources, APIs) and data extension methods (covers classifications, mapping, etc.)
• At least 6 months of Analytics reporting experience
• Understanding of mobile SDKs, and corresponding features
• Experience with Q/A testing processes and tools
• Understands Adobe (Experience Platform) Launch and migrating DTM to Launch
• 6+ months experience deploying tag management systems including performance implications (Adobe DTM or Launch)
• Understanding of common data layer methodology
• Able to design a data model (data layer) and provide a cohesive approach

The minimally-qualified Analytics Developer should be familiar with the following tools and comfortable in the following environments:

• Adobe Experience Platform Launch (Adobe Launch) and DTM
• Adobe Experience Cloud Debugger/ Omnibug
• Adobe Analytics Admin console
• Basic Workspace knowledge
• Web development tools, code editor and mobile debugging tools
• Charles proxy/debugger for Adobe Analytics extension
• Observepoint (Adobe Auditor)
• Adobe Target
• Adobe Shared Audiences, Adobe People (customer attributes)
• Data sources processing rules
• Classification rules
• Front-end web development environments
• The field of digital marketing
• Minimal knowledge of backend development environments including PC, Mac, Android/iOS operating systems (basic operations, not development)

We asked Jared why he wanted to pass these certifications and his response was: “There is a concept in David Marquet’s book “Turn the Ship Around!” about the desire to constantly learn, based on the creed “We Learn”. So when we started looking into Digital Foundation Blueprint, it kicked off my desire to learn about every aspect of DFB, which included Adobe Analytics and Adobe Target. I fell in love with analytics, and knew that my next step was to become certified to ensure I understood everything about Adobe Analytics so that I can help both my customers and our development teams.”

Jared is a Solution Consultant and has been with Hoodoo Digital since August of 2019. He has been assisting and coordinating work between development teams and customers for many years. His certification and interest in analytics will be a huge contribution to customers. We are very proud of his hard work in completing the certifications and are so glad to have her part of the Hoodoo team. 

Does your implementation partner have dedicated team members certified by Adobe to be experts in their field?

We do. We’re hoodoo.