Mario Paulos Completes AEM Sites Business Practitioner Certification

Apr 19, 2022

There's always lots of good stuff happening at Hoodoo Digital.  We are pleased to announce that Mario Paulos has completed the Adobe Certified Expert exam for the Adobe Experience Manager Sites Business Practitioner.  This exam certifies that he “demonstrates expertise in helping clients realize value in an Adobe solution.”  Adobe provides an exam guide that outlines the things that a Business Practitioner should be proficient with in order to pass the exam. 


At a minimum, the candidate seeking to become certified as an AEM Sites Business Practitioner has experience with AEM features and capabilities needed to engage developers to find business solutions. They should be able to use AEM products to manage content to drive digital experiences, have an understanding of what modules are present, and have a deeper insight into modules such as Sites, Assets, and Forms.


The candidate should be familiar with the following technologies and environments:

  • Content Management tool
  • Digital Asset Management tool
  • Projects
  • Forms
  • Experience Fragments and Content Fragments
  • Screens
  • Workflows
  • Launches
  • CRXDE Lite
  • User Administration
  • Multi-site Management
  • Monitoring tools
  • Versioning
  • Personalization and Context Hub
  • SPA Editor
  • Tagging
  • Browser Usage
  • General understanding of the Web
  • Responsive web design concepts


We asked Mario why he wanted to pass this certification and his response was: “Primarily, my desire to be certified hinges around showing legitimacy to the customers I serve, because they want to know that we can deliver on the investment they have made in the software. Also, having spent 12 years on the client side focusing on using the products we implement, I saw this as a personal challenge to grow and expand my understanding in a new area.”


Mario is a VP of Solutions and has been with Hoodoo Digital since March of 2021. His expertise with Adobe Experience Manager and Adobe Workfront helps us ensure the best quality for our clients. As a VP of Solutions he is also key to guiding our customers into making the best choice for their organizations. We are very proud of his hard work in completing the certification and are so glad to have him part of the Hoodoo team. 


Does your implementation partner have dedicated team members certified by Adobe to be experts in their field?


We do. We’re hoodoo.

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