Summit 2022 in Review

Kim Melton • Mar 22, 2022

Adobe Summit 2022 has come to a close, and even after three years of going virtual, Adobe Summit is still bringing great technology to the forefront of industry discussions. With over a hundred different sessions and some intriguing information about the future of technology, you’re sure to find on-demand information that can help you evolve your use of your technology stack.


This year, we saw a lot of focus on eCommerce technologies. Many of their
keynote speakers discussed how eCommerce has shaped their marketing and business strategies as a result of the cultural buying shift that occurred in 2020. Beyond that, their Sneak Peek technology session, hosted by Kristen Bell, focused on technologies for the eCommerce industry - revealing ways that Adobe is working to create technologies that make eCommerce marketing, sales, analytics, and personalization easier than ever before. 


Beyond that, this year there were hundreds of Summit Sessions to cater to a swath of Adobe technology users.
At Hoodoo, we partnered with Grand Design RV to discuss how we worked with them to integrate their custom, third-party database with Adobe Experience Manager to ensure accuracy and consistency in the data on their website while optimizing their time to market. They coupled this integration with a Workfront + AEM integration to ensure their workflows were consistent


Also, Rightpoint, a Genpact Company,
hosted a session discussing marrying the conversion and eCommerce scale with objectives around engagement and loyalty. They covered how to adapt your content engine for personalization goals, establishing the right infrastructure for eCommerce, and more. 


All the
sessions from Adobe Summit 2022 are available on-demand for free for anyone who wants to watch them. 


If you have any questions after you’ve watched our session, you can
contact us and we’ll be happy to help. 

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