Travis Melton Completes AEM Sites Business Practitioner Certification

There's always lots of good stuff happening at Hoodoo Digital.  We are pleased to announce that Travis Melton has completed the Adobe Certified Expert exam for the Adobe Experience Manager Sites Business Practitioner.  This exam certifies that he “demonstrates expertise in helping clients realize value in an Adobe solution.”  Adobe provides an exam guide that outlines the things that a Business Practitioner should be proficient with in order to pass the exam. 

At a minimum, the candidate seeking to become certified as an AEM Sites Business Practitioner has experience with AEM features and capabilities needed to engage developers to find business solutions. They should be able to use AEM products to manage content to drive digital experiences, have an understanding of what modules are present, and have a deeper insight into modules such as Sites, Assets, and Forms. 

The candidate should be familiar with the following technologies and environments: 

• Content Management tool 
• Digital Asset Management tool 
• Projects 
• Forms 
• Experience Fragments and Content Fragments 
• Screens 
• Workflows 
• Launches 
• CRXDE Lite 
• User Administration 
• Multi-site Management 
• Monitoring tools 
• Versioning 
• Personalization and Context Hub 
• SPA Editor 
• Tagging 
• Browser Usage 
• General understanding of the Web 
• Responsive web design concepts 

We asked Travis why he wanted to pass this certification and his response was: “Certification eliminates some of the need to convince people that you know what you are talking about. Hoodoo presents me as a specialist and consultant, but there is always the question, "do you really know what to do here?" Having the certification puts the stamp of Adobe on the professional.” 

Travis is a senior-level Solution Consultant and has been with Hoodoo Digital since December of 2020, specializing in Adobe AEM and AEP. He has a background in content management and client-side AEM administration as a web manager for a large construction supplies company. From there he transitioned to the agency life where he has been the lead on complex AEM and AEP implementations as a vendor launching enterprise websites and digital experiences. He continues to push himself as he learns new platforms and technologies. We are very proud of his hard work in completing the certification and are so glad to have him part of the Hoodoo team. 

Does your implementation partner have dedicated team members certified by Adobe to be experts in their field? 

We do. We’re hoodoo.