Hoodoo to be Platinum Sponsor for Adobe Summit 2021

We are thrilled to announce that Hoodoo will be a Platinum Sponsor for Adobe Summit 2021. This will be the third time that we have been a significant sponsor for Adobe Summit, increasing our sponsorship each time. We continue to expand and grow our partnership with Adobe through our Platinum partner status, certifications, and specializations as well as assisting in multiple Adobe hosted events. Just in the last year we’ve significantly grown our team of architects, engineers, and business experts to over ninety, and the growth continues. We have certified experts and masters in Experience Manager, Workfront, Analytics, and Target. Our partnership with Adobe is of primary importance to our growth. 

As part of being a Platinum sponsor of Adobe Summit 2021, we will be presenting a session called “Adobe Experience Manager + Adobe Workfront: Accelerating Global Brand Management at IHG'' with partner IHG Hotels & Resorts. Our Solution Consultant, Kara Troester, will be presenting with Jake Issac, Vice President Guest Products and Platforms, from IHG to describe how they used Adobe Experience Manager and Workfront, to scale delivery by connecting their technology investments and automating internal processes to improve digital experiences, optimize campaign management, and reduce operational costs. Of the session Jake Issac said, “We were excited that Hoodoo wanted to share our story about the way they partnered with us to build an integrated system to allow us to have more control over our global content using Adobe Experience Manager and Workfront.”

Hoodoo has long supported organizations looking to connect Workfront and AEM to improve workflow and content management. Prior to the acquisition of Workfront we were a 'Workfront Certified Partner with Workfront certified consultants on staff'. Kem Elbrader, Hoodoo Co-founder, said, “Many of our early customers were those who needed help linking up Workfront and AEM Assets to ensure that assets and metadata created and approved across an organization made it completely into AEM so that they could be used by the marketing teams in their various downstream channels. Over the years we have improved this connection to include such things as Dynamic Media and Adobe Experience Manager Sites, with more additions planned. This really opens up larger opportunities for organizations to automate and speed up content creation.” 

Sign up today for Summit so that you can attend our session, Adobe Experience Manager + Adobe Workfront: Accelerating Global Brand Management at IHG.