Integrating Workfront + AEM (Like Peanut Butter and Jelly)

While the past few years have been difficult for many businesses, there were some businesses that flourished. In fact, when 2020 thwarted airline travel for most of the world, many travelers turned to RVs to hit the open road. For Grand Design RV (GDRV), the third-largest RV manufacturer in North America, this meant significant growth in a very short period of time. 

Growing pains 
The growth GDRV experienced in the last several years uncovered several deficiencies in both their internal workflows and their website - these were only exacerbated by their continued success as a company in 2020. 

At the end of 2020, GDRV realized they were facing several specific challenges. Namely, they had an internal work process that was chaotic and unorganized; their asset library was disorganized and inefficient to update and manage; and updating their website required complicated database integrations and significant developer resources. 

Beyond inefficient and inconsistent workflows, the digital tools that GDRV was using were not integrated with the rest of their systems. As GDRV began to grow at unprecedented rates, these problems shifted from problematic to costly. 

Finding solutions 
With these pain points in mind, GDRV adopted Workfront to streamline their asset request and delivery process. There was just one problem: storing and accessing assets in a strategic, organized way. 



Asset storage and organization, Hoodoo integrated Adobe Workfront with Adobe Experience Manager Sites and Assets and their in-house database. 

In addition to a custom in-house integration with their database, GDRV needed a website redesign to make the specification information easier for their customers to find. 

GDRV had some big goals in mind, and they partnered with Hoodoo to get them there. 

To learn more about how GDRV worked with Hoodoo to implement and integrate their new technology stack, check out our case study and watch this webinar featuring GDRV.