Jay Moskos Completes Analytics Business Practitioner Certification

There's always lots of good stuff happening at Hoodoo Digital.  We are pleased to announce that Jay Moskos has completed the Adobe Certified Expert exam for the Analytics Business Practitioner. This exam certifies that he “demonstrates expertise in helping clients realize value in an Adobe solution.”  Adobe provides an exam guide that outlines the things that a Business Practitioner should be proficient with in order to pass the exam. 

At a minimum, the candidate seeking to become certified has: 

• Has 2 years’ experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses and in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports 
• Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions) 
• Understands how the technology works and understands a client’s implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint 
• Has at least one year of Adobe Analytics hands-on experience 
• Has a basic understanding of how digital analytics is filtering/structuring data 
• Has an awareness of the integration of Adobe Analytics with other Adobe solutions 

Familiarity with the following technologies and environments: 

• Internet browser 
• Microsoft Office (Excel and Powerpoint) 
• Packet monitor 
• FTP client 
• Adobe Analytics Workspace 
• Debugging tools relevant to Adobe Analytics (Adobe Debugger, Omnibug, Observepoint, Charles) 
• Admin console (Report console and Experience Cloud console) 
• Adobe Experience Platform Launch (high level) 
• Single Page Applications 
• Mobile services 
• Adobe Experience Cloud (understand product profiles and user groups) 
• Adobe Help Center 

We asked Jay why he wanted to pass this certification and his response was: “Being more on the architect and developer side of the fence, I found it important to round out my experience on the analysis and insight side; the Adobe Certification Exam (ACE) for Adobe Analytics (Business Practitioner) allowed me to do just that! In addition, Adobe's ACEs pull no punches so those with them can confidently say that they are experts in every nook and cranny. Finally, Hoodoo's active encouragement and certification bonuses really do incentivize us to prove our expertise to our customers.” 

Jay is an Analytics Architect and has been with Hoodoo Digital since August of 2021. He has worked on both the client and services side of analytics projects, and has focused primarily on analytics implementations for the last several years. He is constantly learning and currently holds multiple Adobe product certifications in Analytics and Target. We are very proud of his hard work in completing the certification and are so glad to have him part of the Hoodoo team. 

Does your implementation partner have dedicated team members certified by Adobe to be experts in their field? 

We do. We’re hoodoo.