Zach Cochran Completes Analytics Business Practitioner Certification

There's always lots of good stuff happening at Hoodoo Digital.  We are pleased to announce that Zach Cochran has completed the Adobe Certified Expert exam for the Analytics Business Practitioner. This exam certifies that he “demonstrates expertise in helping clients realize value in an Adobe solution.”  Adobe provides an exam guide that outlines the things that a Business Practitioner should be proficient with in order to pass the exam. 

At a minimum, the candidate seeking to become certified has: 

• Has 2 years’ experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses and in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports 
• Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions) 
• Understands how the technology works and understands a client’s implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint 
• Has at least one year of Adobe Analytics hands-on experience 
• Has a basic understanding of how digital analytics is filtering/structuring data 
• Has an awareness of the integration of Adobe Analytics with other Adobe solutions 

Familiarity with the following technologies and environments: 

• Internet browser 
• Microsoft Office (Excel and Powerpoint) 
• Packet monitor 
• FTP client 
• Adobe Analytics Workspace 
• Debugging tools relevant to Adobe Analytics (Adobe Debugger, Omnibug, Observepoint, Charles) 
• Admin console (Report console and Experience Cloud console) 
• Adobe Experience Platform Launch (high level) 
• Single Page Applications 
• Mobile services 
• Adobe Experience Cloud (understand product profiles and user groups) 
• Adobe Help Center 

We asked Zach why he wanted to pass this certification and his response was: “I decided to take it mostly just to make sure I was still fresh on the analysis side of the job, even though most of my work is architecture or development these days. I really enjoy working with the data we create, and making sure I understand current reporting features helps me make sure we plan for them when we deploy the technology to capture data.” 

Zach is an Analytics Architect and has been with Hoodoo Digital since October of 2021. He has years of experience working in various analytics positions, both in client and consultant roles. Zach has experience designing and implementing analytics solutions, surfacing valuable insights and recommendations, and building sustainable testing and personalization practices, among other things. He is constantly learning and regularly finds ways to improve himself and get the most out of the tools available to him. We are very proud of his hard work in completing the certification and are so glad to have him part of the Hoodoo team. 

Does your implementation partner have dedicated team members certified by Adobe to be experts in their field? 

We do. We’re hoodoo.