Aryl Watson Completes AEM Sites Business Practitioner Certification

There's always lots of good stuff happening at Hoodoo Digital.  We are pleased to announce that Aryl Watson has completed the Adobe Certified Expert exam for the Adobe Experience Manager Sites Business Practitioner. This exam certifies that he, “demonstrates expertise in helping clients realize value in an Adobe solution.” Adobe provides an exam guide that outlines the things that a Business Practitioner should be proficient with in order to pass the exam. 

The minimally-qualified AEM Business Practitioner should be able to perform the following tasks without any assistance: 

• Understand the capabilities provided by out-of-the-box components available in AEM (what can and cannot be done), and when customer development is needed 
• Use the AEM Content Management Systems (CMS) 
• Use AEM to manage Digital Assets 
• Use Experience Fragments 
• Understand and participate in workflows 
• Analyze business needs to identify a solution 
• Create business requirements documents that developers can use in the creation of an AEM website 
• Describe all the mobile capabilities of AEM (e.g., content services and responsive web design)

We asked Aryl why he wanted to pass this certification and his response was: “I chose to get certified because the ‘solution’ part of Solutions Consultant is my favorite part of the job.  I love working with my clients to find out how this robust AEM ecosystem can be customized to fit their needs. Small clients need simplicity in process, large clients need simplicity too, just designed differently. My certifications tell my clients I’m serious about my craft, and help build trust before discovery meetings start. As focus on analytics increases, being certified in Experience Manager & Adobe Analytics helps me identify efficiencies between the two systems during the solution design phase.”

Aryl Watson is a Solutions Consultant and has been with Hoodoo Digital since December of 2019. He has helped lead AEM implementations for several clients, guiding the team and customers through necessary requirements and coordinating work between development teams and customers. We are very proud of his hard work in completing the certification and are so glad to have him as part of the Hoodoo team. 

Does your implementation partner have dedicated team members certified by Adobe to be experts in their field?

We do. We’re hoodoo.